A new social network is now attracting the masses: Ello. It welcomes people on an invitation-only basis. It is also being described as being anti-Facebook because of its guidelines on privacy and advertising.
Online social networks seem to have taken over our time – they are all we can think about, or so it seems. Most of our activities are plastered all over our Facebook wall, or in the form of pictures on IG, or writings aka tweets: the places we go, the food we eat, the fun we have, and from time to time, the drama dominating our lives. Well, there’s a yet another one to be added to our list: Ello, the new social network. Ello was created last year and what is special about it is that it is being hailed as the “anti-Facebook” social network as tt describes itself as being strict concerning privacy.
It was first made as a private social network, and now, one can only be part of the Ello family on an invitation-only basis.
Since many more people are deciding to join it – with around 35 000 requests per hour, as reported – while it has limited supply, invitations are being sold on eBay for prices as much as $500.
Why is it being considered as anti-Facebook?
The brains behind Ello is a Vermont-based team of both artists and programmers headed by Paul Budnitz. The latter explains that Ello has been designed to be “simple, beautiful and ad-free.”
The company states that Ello does not sell ads, and that they do not sell data of the users to other parties.”We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. You are not a product.”